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The number one thing you need to know about goal setting this New Year

It’s that time of year again. People are making New Year’s resolutions and setting new goals for the year. I’m willing to bet that a large majority of those goals set will never be met, and it’s not for reasons you might think.


You are likely thinking your past goals have been set too high, are unattainable, or that you didn’t have enough time; but that is rarely the case. So, what is the issue then? Why do people so rarely accomplish their goals? I’m convinced that there is ONE thing that a majority of us don’t do; and that is MAKE A PLAN.


Goals without a plan of action have no direction, and have no way of getting off the ground. Your game plan is the rubber on your wheels, without it you have no traction and will get nowhere.


Let me give you a couple of examples. Lets say your goal is to achieve $20,000 in monthly revenue on your website. That is a great goal, and your plan of action might look something like this:

  1. Research internet marketing (what works and what doesn’t)
  2. Take a class on internet marketing or research online marketing firms to hire
  3. Begin placing ads online and monitor the results on a weekly basis
  4. Monitor results and make necessary changes


Simply just stating your goal and that you are going to work harder to drive traffic to your site is meaningless. Your goal must have a horse driving the cart, otherwise it won’t happen.


Another classic example would be: My New Year’s resolution is to lose 10lbs. The plan of action might look like this:

  1. Research weight loss, diets, and workout plans
  2. Find and commit to a plan that I can get excited about
  3. Write it down on paper and put a workout schedule in my calendar
  4. Consider hiring a coach to help hold me accountable


This goes beyond simply stating, “I’m going to eat better and work out.” Simply stating it rarely makes it happen. You need a plan of action to actually make it happen.


Simply put, goals without plans are directionless. So, as you are working on your goals for 2016 make sure you implement a solid action plan to ensure your goals are achieved. Without a plan your goal is simply a meaningless statement.

Goals without plans are directionless. Without a plan your goal is simply a meaningless statement.








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Food Launcher
Food Launcher

What are your New Years goals? Let me know in the comments.

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Food Launcher

Food Launcher is run by Bearded Brothers co-founder Caleb Simpson. The purpose of Food Launcher is to help you launch your food business faster, to answer your tough questions, and to inspire existing food startups.